Best and Worst B2B Lead Generation Methods

Marketing Sherpa has just released its 2006 B2B lead generation study. How interesting, but cold calling is not even mentioned. Hm. Maybe because it's so inefficient that it doesn't even count, although far too many companies waste far too much time and energy to practise it?

It turns out that the best lead generation bait offers are informative content of high educational value. Yes, you use this stuff to start educating your market right from the start.

So, while most companies will spend an enormous amount of money on a larger Yellow Pages ad, repeating the same dumb ad from last year, printing more chest-beating and self-aggrandisement, called brochure and hiring more minimum wage telepeddlers, they would be better off by hiring a kick-arse writer.

But good writers are expensive, and the top management of most companies are so everlastingly stupid that they are still seeking instant gratification (give us a good harvest and maybe next year we’ll plant), so they keep wasting millions of dollars on all the useless marketing approaches.

Read this stuff. It can open a new door for you.