The World Of Selling Technology Is Changing. Is Your Company Changing With It?

The big hairy naked truth is that most technology companies are not changing as the world is changing around them. Correction. They're changing. They keep spending more and more on top notch technology. This is how they're changing.

Otherwise they're simmering in the pungent stench of the status quo by doing what they've always done but doing it longer, harder and better technology. And doing more of the same, they expect different results. It's like a jockey who is using two whips to motivate his horse to run faster without realising that the horse has lost a horseshoe and is seriously limping.

It reminds me of the situation when two people meet but they don't speak each other's language. So, they start yelling at each other hoping that the louder they scream the more likely that their "conversation partners" understand what they're saying.

In most cases business development is the same...