Security, Throw This Customer Out Of here... Right Now

The other day I was watching Hell's Kitchen on TV. I love Chef Gordon Ramsay's juicy British accent.

Imagine this...

All of the sudden a dissatisfied woman walked up to Chef Ramsay while he was preparing some dishes for serving. He asked her to wait a moment until he'd finish serving the food. She decided not to wait and started knocking over completed dishes waiting for service.

How would you react to this situation if you were the Chef? Most people would drop what they are doing in order to satisfy the unreasonably dissatisfied woman. Unfortunately, people who get so easily dissatisfied are virtually impossible to satisfy.

So, would you drop everything to fulfil her wishes?

No, not Chef Ramsay. Without raising a sweat or raising his voice, matter-of-factly he called out, "Call security and throw this woman out of the restaurant... Right now!"

My question for you is this: How many clients do you have that expect you to turn on a dime for them, be available 24/7 and want you to drop anything you're doing, and fully focus on their problems when they have some?

You see, Chef Ramsay didn't care about the consequences of chucking that woman out of the restaurant. He knew that one crappy guest could mess up the atmosphere in the whole restaurant, ruining the evening for dozens of guests. And regardless of the money that woman would have paid for a meal, the Chef decided to get rid of her.

So, how brave are you to stand up to some of your clients who try to abuse your contract and demand more than they're willing to pay for? Do you have the courage to give them a - even partial - refund and kick them in the arse right out of your client roster once and for all?