Who Knows? Maybe the Next Disneyland?

What a brilliant idea.

Ozzfest is an annual heavy metal music festival organised by rock legend and Black Sabbath frontman, Ozzy Osbourne and his business-genius wife, Sharon.

For 2007, they came up with the idea of running the event for free, and I think it's a brilliant marketing idea. "

And why do they do it?

They understand the basic concept that in order to acquire new clients the best way is not saying to them, "Hey, give me your money.

They want to offer an unforgettable experience for the audience, so they are more likely to return. They also know that the large part of the revenue comes from ancillary products and services, not from the ticket prices.

So, they are willing to forego the revenue from the tickets in order to attract more people who buy more ancillary products and services. And they - I believe quite correctly - anticipate that the extra revenue from ancillary purchases will far outweigh the lost ticket revenue.

Here is Sharon's perspective: "This will change everybody’s impression of the way touring in the summer in America should be."

And she's wise enough to know that to achieve this they have to plant first and the plentiful harvest is almost unavoidable.

What I see here is that the Ozzfest will soon become the proverbial Disneyland for heavy metal lovers. It becomes a legend and people from all over the wold will go there to have the heavy metal experience of a lifetime.