First Impressions On The Web
There is a brilliant post at Website optimization.com on how people digest information when they arrive at a new website, and how they form their judgements as to whether to stay or leave.
While I truly believe in the value of great content, there are some aesthetical considerations too. And these consideratinos may not be what your web designer recommends you (Most often, adding more and fancier graphics).
You will find some great examples for effective simplicity.
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