The Secrets of Market Driven Leaders

Marketing and PR experts, Craig Stull, Phil Myers and David Meerman Scott have just published a brilliant special report on The Secrets of Market Driven Leaders.

It explains why technology companies are doomed if they try to reach their success purely through their technology, sales volume or client demands. They basically say that whatever problem you might find yourself in, the only way to get out of it is by marketing yourself out of it.

The authors outlines seven secrets along with several lethal flaws.

1. SECRET #1 = Work as a Trusted Advisor
2. SECRET #2 = Build from the Outside-In
3. SECRET #3 = Simple is Smart
4. SECRET #4 = Leadership is Distributed
5. SECRET #5 = Stop Being a Vendor
6. SECRET #6 = Marketing with a Big “M”
7. SECRET #7 = Measure only what Matters

I believe that in a world where so many technology companies try to stay alive by hiring more salespeople and chasing more suspects harder and longer, this report can open the minds of many business development managers to realise that there is another, a more rewarding way of doing business.

So, go and grab a copy of The Secrets of Market Driven Leaders, and see what's possible for your company.