Lead Generation With Papers And Special Reports

The competition is intensifying in every industry. It’s becoming harder and harder for service companies to generate high quality sales leads in high enough quantities.

When sales leads dry up, most service companies desperately hire more peddlers and hucksters, hoping that using their innate charm and glib to manipulate people, they can land some new business. And this is where the problem lies. In their attempts to quickly drum up new business, they often end up antagonising their best prospects. They try to reach too quickly into their prospects’ purses, and, of course, prospects don’t like this approach.

Instead of these desperate measures, service companies could sustain a healthy rate of lead generation using valuable special reports and white papers, instead of burdening their target markets with their retarded pitches.

MarketingProfs has just published a brilliant article from Michael Stelzner, entitled "How White Papers Can Turbo-Boost Your Lead-Generation Campaign."

There is more and more proof that the best lead generation is done using valuable, educational information. It works basically in any industry. Read the article. I'm sure you'll find it very informative.