Increasing Sales at Lower Costs

Here is something valuable for folks who still believe that increasing sales is about hiring more salespeople.

B2B lead generation expert, M. H. "Mac" McIntosh, has just published an article in which he mathematically proves that direct response lead generation marketing is a much more effective way of increasing sales than merely sending out more people to do cold prospecting grunt work.

You can read Mac's article here: Build Business for Less: Use B2B Marketing for Sales Lead Generation.