If Your Work Sucks Then Bill By The Hour...

One of my VeraSage colleagues, Ed Kless has just done a brilliant workshop on value pricing, and generously made the recording available to learn from it.

He discusses many evil aspects of hourly pricing, including the fact that substandard companies can hide their incompetencies behind their time sheets, knowing they get paid anyway, regardless of how much value they deliver to their clients.

Ed also discusses that hourly pricing was invented by, based upon and made mainstream by an idea that believes that making a profit is evil. Yes, it comes from the notorious Karl Marx and his "masterpiece" the Communist Manifesto.

It turns out that hourly pricing is the ultimate price gouging because you get paid regardless of the value clients get from your help and support.

I encourage you to download the podcast and listen to it several times. You may have to listen to it a few times, but then you'll get that forehead-slapping "holy shit!" moment, and then you'll never go back to hourly pricing.

Now go and get the podcast.