The Power of Research-Based Copywriting

The Heath brothers, the authors of Made to Stick: Why Some Ideas Survive and Others Die, have posted a brilliant message on their blog on the importance giving the market valuable details about what we're selling. In their message they use an example from the legendary copywriter, Claude Hopkins, the author of Scientific Advertising.

I suggest you read it because you'll find a huge lesson there, and you can instantly translate it to your business.