Tomicide Solutions October 2007: Eleven Diseases Of High-Tech Business Development Departments

In most high-tech organisations business development exists as a number of independent silos that are working on their own, on internally created mandates which often have nothing to do with the company's overall strategy.

And in this process, they often step on each other's toes and even undermine the company's overall strategy.

Here we discuss 11 areas we can improve to seamlessly blend these silos into one integrated department.

Tomicide Solutions October 2007: Eleven Diseases Of High-Tech Business Development Departments

Online Copywriting Dilemma

There is a brilliant article at over at Future Now's website, entitled When Developers Write Copy. It's about an interesting situation when many companies scrape up the money to have one page, the landing page, written by a copywriter, and stitch the rest together for themselves. And visitors, after the initial interest generated by the landing page, get turned off and leave the site once and for all. And the owner company of the website is euphoric with joy and excitement that is saved a small fortune by not "wasting" money on a copywriter.

And as a result of this shortcut, the website performs way way way under its potential. Nevertheless, the accountant and the CFO are happy because of the significant savings. So, go and read When Developers Write Copy.