Online Copywriting Dilemma

There is a brilliant article at over at Future Now's website, entitled When Developers Write Copy. It's about an interesting situation when many companies scrape up the money to have one page, the landing page, written by a copywriter, and stitch the rest together for themselves. And visitors, after the initial interest generated by the landing page, get turned off and leave the site once and for all. And the owner company of the website is euphoric with joy and excitement that is saved a small fortune by not "wasting" money on a copywriter.

And as a result of this shortcut, the website performs way way way under its potential. Nevertheless, the accountant and the CFO are happy because of the significant savings. So, go and read When Developers Write Copy.