Business Development For Technology Companies with Complex, High Ticket Sales

This blog discusses business development for complex, high-ticket sales for technology companies to help them to eliminate traditional ugly, filthy, stinky, dirty and sweaty manual labour prospecting slavery and build automated business development systems. So, if you’re ready to end cold-calling, pavement pounding and door knocking grunt work, then read on and return?

02 March, 2008

What Causes This High Turnover Among CMOs?

Why typical CEOs last for 44 months, on the job, Chief Marketing Officers (CMOs) are replaced every 26 months?

David Meerman Scott has a very interesting entry on his blog entitled, "Why most CMOs get fired." It seems one of the reasons is that many CMOs waste far too much time and money on image marketing and brand awareness, instead of running tried and tested direct response marketing campaigns to generate revenue by supporting the sales folks.

The other problem is that in some 50% of the cases, CMOs are hired as proverbial silver bullets to fix collapsed marketing campaigns (usually ruined by top management) but are not allowed to participate in the company's operation on a strategic level.

And what I've seen a big problem is when top management says. "We don't like it."

Then the CMO says, "But it really works and we're" not the market that buys our stuff. The market has to like it not us."

And at this point of the battle, many CMOs just get fired.

Anyway, read the article, "Why most CMOs get fired", and see what you think.