Some More On Lead Generation With Valuable Information

David Meerman Scott has just written a great atrticle on MarketingProfs about lead generation with educational content in e-books, entitled, "E-books: A Hip and Stylish Younger Sibling to the Nerdy Whitepaper."

The marketplace is changing. Buyers are not as receptive to pithces as they were 100 years ago. Also, solutions are more complex than ever before. Buyers need significant amount of education to find the best solution. Guess what? If you provide the education itself, you have a damn good chance to be asked to provide the service itself. It's plain psychology. Try it. You may get pretty surprised.