Increasing Sales at Lower Costs

Here is something valuable for folks who still believe that increasing sales is about hiring more salespeople.

B2B lead generation expert, M. H. "Mac" McIntosh, has just published an article in which he mathematically proves that direct response lead generation marketing is a much more effective way of increasing sales than merely sending out more people to do cold prospecting grunt work.

You can read Mac's article here: Build Business for Less: Use B2B Marketing for Sales Lead Generation.

Tomicide Solutions: Seven Early Warning Signs of Mishiring Business Development Team Members

I have just posted a new article on my website, entitled...

Seven Early Warning Signs of Mishiring Business Development Team Members

You find it here.

In this article we discuss how traditional hiring practices - through agencies or impressive resumes - fail to fulfil employers' expectations and cause high level of unnecessary attrition in the business development department.

I hope you find it valuable.